What is Fourplay?

 

Fourplay New York is a lifestyle clothing brand aiming to shed light on all progressive matters worldwide. The issues that circulate the world today all deserve awareness put forth to them to allow evolution to occur among us humans.

 

As avid creators, we also aim to have fun with our designs to allow people across the world to connect with their choice of clothing through deep, artistic meaning using inspiration from various cultures around us.





The Meaning Behind "Fourplay"?

 

The name "Fourplay" stems from the idea of making progress "for fun" or for endearment. Doing things because you genuinely enjoy doing it allows for a better development process and contributes to your eagerness to succeed.

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The deeper meaning within the brand name comes from the number 4 being a substitute for the root word "for-" (as in forward). The play symbol is recognized as an icon meaning continue or resume, which is synonymous to progression. When you put those two meanings together you get "forward progression" or "fourward progression," as we like to spell it.